Hello there, I am Raanan, a Marketing & Business Development expert and an AI Growth Hacker. I help businesses achieve their goals, expand growth channels, and truly upscale their marketing initiatives.
I am passionately committed to empowering business stakeholders, leadership teams, and individual contributors across various organizational levels to fully embrace and leverage the transformative power of AI. With over 25 years of experience, I specialize in working with entrepreneurs, early-stage startups, and SMBs in B2B, B2C, B2G sectors and SaaS environments. Throughout my career, I've explored multiple business segments like Cyber-Security, Technology, News & Media,Online Education, Ed-Tech and Ad-Tech, online education, and music streaming.
My focus extends particularly to working with Small and Medium-sized Businesses (SMBs) and entrepreneurial ventures. Within this segment, I am dedicated to helping them scale and refine their marketing plans, develop innovative business initiatives and enhance their AI capabilities
AI - My core expertise lies in strategically guiding organizations through the complex landscape of AI, helping them to effectively maximize their utilization of cutting-edge AI models and tools.
AI Workshops & Coaching: For those ready to embark on this journey of AI-driven transformation, please visit www.theaishift.net We offer specialized AI workshops and personalized coaching programs designed to accelerate learning and practical application. To explore how AI can reshape your business, drop me a line: raanan@theaishift.net.
Strategic AI Consultation: Working closely with leadership to identify key business challenges and opportunities where AI can deliver significant impact, developing tailored AI roadmaps aligned with organizational goals.
Capability Building: Equipping teams with the knowledge and skills necessary to confidently interact with, manage, and evolve AI systems, fostering an AI-driven culture within the organization.
AI Model & Tool Guidance: Providing hands-on support and strategic advice on selecting the right tools and AI models.
Scaling with AI: Demonstrating how AI can optimize resource allocation, and drive efficiency across various departments, leading to sustainable growth.
Process Optimization through AI: Guiding teams in leveraging AI to reduce errors, mitigate risks and improve decision-making.
Results: Enablement that directly translates into several key benefits: dramatically scaled operations, unparalleled process optimization, and ultimately, the ability to consistently surpass their core business objectives and strategic goals.
Marketing & Business Development
We offer comprehensive services in Marketing Management, Content Creation, Research & Business Intelligence, and Business Development. Services Offered:
Marketing Management: Comprehensive marketing management to elevate your brand. This includes robust strategy development, meticulous go-to-market (GTM) planning, and strategic oversight. We build compelling narratives, strong branding, and effective market positioning, covering brand awareness and product marketing for holistic success.
Content: Our content services range from strategic management and engaging writing to precise copywriting and detailed technical writing. We scale production, build a creative arsenal, and use AI for efficiency.
Research and Business Intelligence (BI): We provide in-depth market research and analysis to inform strategic decision-making, uncover insights, and identify opportunities.
Business Development: We drive sustainable growth and cultivate strategic partnerships. Our expertise includes fostering entrepreneurship and ensuring compliance.
Industries Served:
Our deep industry knowledge spans a diverse range of sectors, including:
Cyber-Security
Technology
News & Media
Online Education (Ed-Tech)
Ad-Tech
Music Streaming
Virtual Reality (VR)
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